Finding Your Shared Why: Aligning Marital and Business Goals for a Purposeful Life
As Maritalpreneurs, you're not just building a business; you're crafting a life together. One of the greatest insights from Michael E. Gerber’s The E-Myth Revisited is the concept of your "Primary Aim"—your ultimate life goal. Gerber insists that before designing your business, you must define this aim. Why? Because your business should be a vehicle to help you achieve the life you truly want, not just another job.
Now, imagine taking this a step further: aligning your Primary Aim with your marriage. A shared “why” can create alignment, deepen purpose, and ensure that both your business and your relationship pull in the same direction.
The Power of a Shared Why
Having a shared “why” isn’t just motivational—it’s transformational. When your business and marriage share the same foundation of values and goals, you reduce friction and create clarity. You stop feeling like you’re juggling two lives and instead live one aligned life.
Here’s how you can define and integrate your “why” into both your business and marriage.
Step 1: Define Your Primary Aim as a Couple
Your Primary Aim is the ultimate vision for your life together. Ask yourselves:
What do we want to achieve emotionally, spiritually, and financially as a couple?
How do we want to feel every day?
What legacy do we want to leave behind?
This isn’t just about dreaming; it’s about clarity. Write it down, refine it, and keep it where you both can see it often.
Step 2: Create a Vision Statement for Your Business
Your business isn’t just about profit—it’s a tool for building the life you’ve envisioned. Here’s how to create a vision statement that reflects your shared “why”:
Start with your values: What matters most to you as a couple? Examples might include freedom, service, or family.
Tie it to your goals: How can your business serve those values?
Keep it simple and actionable: For example, “Our business exists to create financial freedom so we can dedicate more time to family and giving back.”
When your business aligns with your life goals, work becomes purposeful rather than draining.
Step 3: Articulate Your "Why" for Your Marriage
Your marriage deserves the same level of intentionality as your business. Reflect on:
Emotional Goals: How do you want to support and love each other daily?
Spiritual Growth: How can you grow together in faith or shared values?
Financial Dreams: What do you want to achieve, and how can you stay aligned on money matters?
Write these down as a marriage mission statement. Let it guide your decisions and remind you of your commitment to each other.
Practical Takeaways for Maritalpreneurs
Set a “Why” Workshop Date: Schedule an uninterrupted day to craft your shared vision for life, business, and marriage.
Revisit and Revise: Just like your business plan, your “why” needs regular updates. Revisit it at least annually.
Stay Accountable: Share your “why” with a trusted mentor, coach, or community to stay on track.
Conclusion: Build with Purpose, Live with Alignment
When you align your business and marriage around a shared “why,” you create a purposeful life where every decision and action moves you closer to your dreams. By defining your Primary Aim together, you can build a business that serves your marriage and a marriage that supports your business.
Ready to take the next step? Join us at the MaritalPreneur Weekend Intensive. Explore future dates and application deadlines at www.MaritalPreneurWeekendIntensive.com. Let’s help you design a life you love—together.
